Master Lectures

I have delivered lectures and workshops to master students, MBAs, managers, and top executives around the world. The topics usually cover strategy-related topics such as competitive dynamics in turbulent environments, innovation, business models, digital transformation, internationalization, and collaborative networks. My lectures and workshops can be tailored to specific requests (both in terms of time and content) and are usually very interactive. They aim to help acquire frameworks and tools that can be highly applicable in everyday business life.

Among other lectures, two of the most popular ones are:

Leading in turbulent environments:
Lessons from Formula 1

(Master Lecture/Keynote)


Leading in increasingly competitive and turbulent market has become a very challenging task even for the biggest, oldest and most prepared organizations. Competitive advantage is short-lived and disruptive innovations like digital transformation, blockchain, big data, Industry 4.0 technologies, and business model innovation can quickly overhaul competitive markets. In such turbulent competition, it is not rare to see giants fall, and emerging organizations quickly achieve dominant positions in the market.

Highly dynamic settings provide a great example to observe and understand such forces, and prepare to face major changes. This seminar uses research-informed insights from the iconic world of Formula 1 as examples to unveil and understand timely competitive dynamics in other industries, while providing tools and framework that better fit today’s business challenges. Formula 1 offers an ideal setting where performance is unmistakably measurable, and every little change can determine success and failure. Such conditions help executives to focus their actions, be analytical, and performance-driven.

See a TEDx on this topic at this link.

Previous clients/events for this program include:

  • Staple In Actuarial Society (London, UK)
  • Ferrero SpA (Italy)
  • IHS Markit (London, UK)
  • BTO Community (Munich, Germany)
  • CUOA Business School Alumni Reunion (Vicenza, Italy)
  • Confindustria Veneto Reunion (Verona, Italy)
  • Confindustria Nordest Reunion (Cortina, Italy)
  • Cass Business School Open Day (Moscow, Russia)
  • Cass Alumni Reunion hosted by Sir Stelios Haji-Ioannou, founder of Easyjet (Monte Carlo, Principality of Monaco)
  • MIEX Reunion (Bologna, Italy)
  • Guide Dogs for the Blind Association

Strategy and business model innovation


(in collaboration with Cass Business School Research Center on Business model and Technology).

Iconic companies including AirBnB, Amazon, Apple, Google, PayPal, Netflix and Tesla have pioneered innovative business models that are disrupting their relative markets. The aim of this programme is to guide executives through a strategic analysis of their current business model in order to identify a focused selection of high potential opportunities,  which could boost their organisation’s performance. Participants will engage with concepts and tools related to business model design, innovation, differentiation, and diversification. Topics will also include digital business models, business model platforms, and disruptive business model. By the end of the programme, each participant will have identified a focused selection of high-potential opportunities to apply business model innovation to their company.

Strategy and Business Model Innovation Workshop (program).

Previous clients/events for this program include:

  • Fuller, Smith & Turner (Chiswick, UK)
  • Scuderia Toro Rosso (Faenza, Italy)
  • McLaren Applied Technologies (Woking, UK)
  • Jiangsu Highhope (China)
  • Jiangsu Soho (China)
  • Beazley (London, UK)
  • New Entrepreneurs Foundation (London, UK)
  • PetsPyjamas (London, UK)
  • JCube incubator (Jesi, Italy)

“Today the executive education is the most efficient way to ensure a competitive advantage to people and organisations. At Cass Business School, I had the opportunity to unplug from my day by day business, meet motivated and nice professionals, analyse the best practices of a modern business roadmap definition and acquire practical frameworks to be promptly applied. Prof. Aversa enriches his academic narrative with some motorsport examples which make the lessons even more exciting for all types of audience.”

Rodi Basso Motorsport Director | McLaren Applied Technologies